What is CPM and CPC

 What is CPM

CPM is a term we listen and deal in digital marketing word on daily bases. CPM stands for Cost Per Mile (1000).

So in simple words it is the cost paid by advertiser to mrketing plateform when 1000 ads are shown by the plateform.

The cost is decided on different parameters 

Ads type 

Ads size 

Ads location in the content 

Ads shown in which country 

If advertiser is willing to pay more then the ads will be diaplayed on prominent location and on priorty base 

What is CPC 

CPC stands for cost per click. When a visitor click on the shown ads and go to site of advertiser and then advertiser has to pay more, this depends on the rate of cpc. 

Cpc depends on the same parameters as diacussed in CPM.

CPC is also dependent on the keywords 

There are some words that have high cpc as compared to other words, specially words related to money and payment are high cpc.

So its all about money if you want more money you will have to pay more to advertise and get customers for your business. 

There are some keywords that have very high CPC, some are given below 

High cpc keywords

Insurance 

Budget 

Payment 

Credit 

Bank 

Health 

Medical 

Google 

Adsense 

Money 

Education 

Online earning 

Online education 

High Cpc countires 

America 

UK 

Germany 

France 

Canada 

Belgium